Marketing is a subject that requires various tools. They are a variety of tactics from traditional ones like print ads to strategies that use email and social media marketing. No matter the kind of marketing being used and the type of marketing strategy employed, all successful marketing campaigns have one thing they all have in common: a thorough understanding of the needs of the target audience.
Marketing insights assist marketers in shaping their brand strategies and tactics to meet the needs of their target audiences and inform future initiatives based on quantifiable data and feedback. These insights are what separate an expert marketer from the crowd.
Honest, direct and transparent communication is the best way to get insights from your customers. You can employ a variety of tools to collect this feedback, such as online surveys as well as social media comments and interactions, phone or face-to-face customer interviews, and feedback boxes on your website or in-store.
You can often gain insights from external influences like your own market analysis and competitor analysis. For instance, a drinks company may learn through market research that people are opting to stay at home more on weekends due to economic conditions. This insight could prompt them to cut down on ad expenditure and focus on how their product complements a relaxing evening with family and friends instead of going out.
The most efficient way to maximize ROI is to use insights to design marketing campaigns that resonate with your audience. Contact WebFX’s expert team at WebFX to begin the process of creating your perfect marketing plan today!